The Impact: Mass Consumption!
Climate & Shopping Malls
Consider Walmart with 10,600 stores worldwide, consuming 1.05B square feet of retail space, requiring regular automobile access.
Mega malls occupy 750 square miles of retail space in the US alone, plus twice that amount for parking.
The environmental impact of these mega malls is nothing short of epic.
What’s Your Plan B?
A fundamental change has taken place that is transforming the value proposition for corporations.
The New Value Proposition
Where Value is Created
For example, Nike doesn't even own a factory. It creates value through the design, technology, marketing and distribution, not by owning the physical plant.
Value is created by continually responding to changing customer preferences.
"I would rather own a market than the factory."
(J.P. Morgan)
Return on Customer:
The New Bottom Line
Gone are the days of short-sighted profit maximization strategies.
Leading companies are now shifting their focus to the long-term game, where the real value lies in cultivating loyal customers who provide a steady stream of revenue for years to come.
It's time to embrace the new bottom line:
Return on Customer!